Ep. 5 - Who are your customers?
What if I told you that you could choose who your customers were going to be?
And what if I told you that ultimately the brand that you build, and the content that you share - will be what will lead to the audience that you build?
It's a little bit about who your products will appeal to, but more than that - it's about who you desire to serve through the brand you are building and the products that you are selling.
And you're going to be the one who sets the stage for this, and calls the right audience it is.
And the more you know about them - the better!
Ask yourself -
- What do I know about them?
- Are they male or female?
- What do they do for fun?
- What are they currently struggling with?
- What problems can I solve through my products and what I share?
- What does an average day look like in their lives?
- What do they hope to get from me?
The clearer you can get on all of the above, the easier it is going to be to show up and serve that audience. Create content that you know they will eat up, and speak directly to them through what you post.
This episode will help you get started, xo