From Corporate to Creative: Turning a Career Pivot into a Thriving Business

In this episode, I’m sitting down with Vinnie Rose, the founder of Vinnie Rose Designs, to talk about what it really looks like to build a business from scratch after leaving a 25-year corporate career.

Vinnie shares how being packaged out of her role at Canadian Tire led her to explore something new, and how that eventually turned into a growing business centred around thoughtful, personalized gifting.

We talk about how her business has evolved over time, from starting with balloons to focusing on curated gift baskets, succulent planters, and seasonal designs. We also dive into how she has built her business through word of mouth, relationships, and a strong focus on customer experience.

If you’ve ever found yourself starting over or wondering how to turn something you enjoy into a business, this episode will leave you feeling encouraged, grounded, and inspired to keep going.

Key Takeaways:

→ Why starting before you feel ready matters
→ How word of mouth can still be your most powerful marketing tool
→ The role of community and collaboration in business growth
→ How to stand out through personalization and customer experience
→ Why consistency and belief in yourself matter more than perfection

Connect with Vinnie:

Follow along and support Vinnie Rose Designs:
Instagram - www.instagram.com/vinnierosedesigns

If you are someone who loves thoughtful gifting, supporting small businesses, or creating meaningful moments for the people in your life, you are going to feel right at home in her world.