Why Your Business Is Allowed to Evolve with Rebecca Ogilvie
In this episode, I am sitting down with Rebecca Ogilvie, the founder behind The Detour Co., to talk about what it really looks like to build a business that evolves alongside your life, your values, and your family.
Rebecca shares how her entrepreneurial journey began with women’s retreats, meditation, and wellness work before unexpectedly pivoting into natural skincare after becoming frustrated with the lack of truly natural products available for her family. What started as handmade body butter and bug spray at local farmers markets has evolved into a growing Canadian skincare brand focused on helping women bring their skin back into balance naturally.
We talk about the realities of building a handmade product-based business while raising young children, how she tested and refined her products through real conversations with customers, and why some of the biggest breakthroughs in business come from allowing yourself to pivot. Rebecca also opens up about walking away from products that no longer aligned with her vision, redefining success on her own terms, and building a slower, more intentional business that supports both her family and her values.
This conversation is filled with honest insight for small business owners, especially those navigating growth, change, and the tension between scaling and staying aligned.
Key Takeaways:
→ Why testing your products in real life conversations can shape your brand faster than perfection ever will
→ How Rebecca used farmers markets to gather feedback, build community, and refine her product line
→ The importance of allowing your business to evolve as your life changes
→ Why fast scaling is not the only definition of success
→ How to make difficult decisions about products, pivots, and brand direction using both intuition and numbers
→ The role of face care and self-care in reconnecting women back to themselves
→ Why getting your products in front of real people matters more than relying only on social media
→ The power of collaborations and strategic partnerships for small business growth
→ What Rebecca believes women over 40 are truly looking for in skincare and self-care today
Connect with Rebecca:
Follow along and support The Detour Co.:
Instagram: @thedetourco.muskoka
Website: thedetourco.com
If you are navigating your own detours in business or life, this episode is such a beautiful reminder that sometimes the unexpected path ends up becoming exactly where you were meant to go.
