How to Build a Personal Brand and Attract Clients Organically | with Meghan Schrumm
You don't have to wait until your business is officially launched to start building an audience, establishing credibility, or attracting potential clients. And you certainly don't have to spend every day selling on social media to grow your business.
In this episode of Modern Marketing Made Simple, I'm sitting down with Meghan Schrumm, Registered Social Worker and Certified Holistic Nutritionist, to talk about building a personal brand, using educational content to attract clients, and growing a business through trust rather than constant selling.
After spending years in network marketing, Meghan decided to return to school at 40 to pursue her passion for nutrition. But instead of waiting until she graduated to start marketing her new business, she brought her audience along for the journey. By sharing what she was learning, offering valuable information, and establishing herself as an expert, Meghan was building credibility and creating interest in her services before she officially launched.
We talk about content marketing for small businesses, selling without selling, and how to organically attract clients through social media, LinkedIn, and word of mouth. Meghan also shares how she uses group programs to reach more people, why LinkedIn for business has helped her attract corporate opportunities, and the importance of setting boundaries as an entrepreneur.
If you're starting a business, reinventing your career in midlife, or wondering how to market a service-based business without constantly promoting your offers, this conversation is full of practical strategies you can apply to your own brand.
In This Episode
- How Meghan went from network marketing to starting a business at 40 and building a wellness practice around her expertise
- Why building a personal brand before launching your business can help establish credibility and attract potential clients
- How to use educational content to attract clients and build trust without giving everything away for free
- What selling without selling actually looks like and how to grow a business without constantly promoting your services
- How to use LinkedIn for business to establish yourself as an expert, expand your professional network, and attract corporate opportunities
- Why group programs and workshops can be an effective strategy for growing a service-based business
- How to build a business through word of mouth, referrals, and relationships
- Why consistency, boundaries, and protecting your energy matter when building a sustainable business
After listening to this episode, you'll understand how to build credibility before launching, create content that demonstrates your expertise, and attract clients organically without feeling like you have to sell in every post.
Connect with Meghan:
Instagram: www.instagram.com/meghanschrumm
Website: https://meghanschrumm.com/
Listen to This Episode Next:
If this episode helped you understand how educational content can build credibility and attract clients, listen to my conversation with Amanda Otterman next.
How to Grow on Instagram: 4 Lessons From a Reel That Reached Millions
Amanda shares how she built a personal brand around her expertise in menopause health, grew her Instagram audience from 7,000 to over 70,000 followers, and turned online visibility into speaking engagements and unexpected business opportunities.
It's another great example of how sharing your knowledge, creating content that connects, and showing up authentically can open doors for your business.
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LET'S CONNECT!
I'm Lori Ervin, founder of Level Up Marketing Co., where I help women building online businesses simplify their social media, create content that connects, and turn their marketing into meaningful business growth.
Through done-for-you social media management, content creation, and the Modern Marketing Hub, I help make marketing feel a whole lot more manageable.
Follow along for practical social media tips, content ideas, marketing strategies, and a behind-the-scenes look at building a business.
📱 Instagram: https://www.instagram.com/theloriervin
🌐 Website: https://www.loriervin.com
Episode Chapters
00:00 – Meet Meghan Schrumm and her entrepreneurial journey
01:06 – From social work to stay-at-home mom and network marketing
02:18 – Starting a business at 40 and pursuing a new career
03:46 – Combining nutrition, mental health, and corporate wellness
05:11 – Supporting women through midlife and major life transitions
06:04 – How Meghan attracts corporate clients through LinkedIn
07:02 – Why LinkedIn for business is different from Instagram
08:47 – Building professional credibility through valuable content
09:47 – Building a personal brand before launching a business
10:33 – Selling without selling: How Meghan created interest in her services
11:56 – How to attract the right audience with your social media content
12:18 – Using educational content to establish expertise and build trust
13:04 – Why giving away valuable content doesn't mean losing sales
13:29 – The value of personalized support and accountability
14:18 – Growing a service-based business through group programs
15:18 – Reaching more people through virtual workshops and education
16:06 – Turning group program participants into clients and referrals
16:38 – Building a business through word of mouth and referral incentives
17:12 – The website and business tools Meghan uses
18:42 – Meghan's advice for starting a business or changing careers
19:34 – Why boundaries and consistency are essential for entrepreneurs
20:43 – Giving yourself permission to pursue your own goals
21:21 – How pursuing your passions can benefit your entire family
