Is Your Facebook Group Actually Working for You?

Your Facebook Group should be one of your favorite places to hang out online.

It’s where real community happens.
It’s where you build relationships with your customers.

And when done right — it’s a consistent, reliable stream of sales.

If  it’s not that space for you yet — the one that’s buzzing with engagement, driving conversions, and growing steadily — don’t worry. You’re not alone, and it’s totally fixable.

Let’s take a look at a few common reasons why your group may be falling flat — and exactly what to do about it.

🔁 Consistency: Are You Actually Showing Up?

If you had to rate yourself on a scale of 1 to 10… how consistent are you inside your group? Be honest! 

If your answer sounds like:

“Well, I post most days…”
That might just be your problem.

 

Posting once a day — or every few days — isn’t enough to build community. It’s definitely not enough to drive daily sales. And it absolutely won’t trigger the kind of organic growth that leads to new customers finding you on repeat.

👉 The Rule of Thumb:

You should be posting 2 times per day in your Facebook group.

Once in the morning and once in the evening.

Your content can be light, engaging, entertaining, or educational. But it must be consistent, frequent, and intentional. (This is something I teach in depth inside my workshops and mini courses.)

📈 Growth: Are You Adding New Members Regularly?

Here’s a tough-love moment:

If your group isn't growing each month — it’s going to fizzle out.

You simply can’t sell to the same 50 people over and over and expect sustainable income. Especially if those 50 are mostly your friends and family.

You need to actively grow your group with new, ideal members every single month.

👉Try These Growth Ideas:

• Mention your group regularly on Instagram Stories

• Share your best value posts in public forums or communities

• Offer a freebie that leads to group entry

• Collaborate with other creators for group shoutouts or group swaps

• Do events that lead as a natural funnel back to your group

Your growth strategy matters just as much as your content strategy.

🛍️ Sales: Are You Selling Too Much… or Not at All?

Let’s talk sales for a sec.

There’s a fine line between being too salesy and not salesy enough.

• Too salesy? Every post is about your product(s). You're pitching constantly, but forgetting to connect.

• Not salesy enough? Your group is full of Netflix recs and life updates… but nobody actually knows what you sell.

Neither extreme works.

👉The Sweet Spot: The 70/30 Rule

✅ 70% Personal/Community driven – relatable, engaging, lifestyle-driven content that builds connection
✅ 30% Sales/Promotion – clear, intentional posts that introduce your offers, products, or opportunities

When you follow this approach, you build trust and create space for conversions.

💡 Bonus Tip: Think of Your Group as the Heart of Your Business

Your Facebook group isn’t just a side piece to your Instagram feed or TikTok videos. It’s the hub.

It’s the conversion machine that runs behind the scenes.

It’s where people go when they’re ready to buy, host, refer, or join your team. And when you pour into it consistently and strategically, it becomes one of the most profitable parts of your business.

👊 Let’s Recap:

To turn your Facebook group into a high-converting, thriving community:

• Show up daily (yes, 2x/day, 5 times/week)

• Grow your group consistently

• Balance connection with conversion using the 70/30 rule

• Treat it like the heart of your business

You’ve got this — now go light that group on fire (figuratively speaking of course 😉).

💌 Ready to get your Baseline Activity List set up?

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