Building a Business With ADHD + Motherhood with Michele Hooper-Latin

Building a business doesn’t always start with a strategy, sometimes it starts with solving a problem you are personally living through.

In this episode of Modern Marketing Made Simple, I sit down with Michele Hooper-Latin, the founder behind Mom Sidekick, to talk about how she turned her own overwhelm as a mom into a business that now supports families and helps other women create flexible income doing meaningful work.

Michele shares the story behind becoming a “mother’s helper,” how the idea was inspired by superheroes and sidekicks, and why so many families today are craving more support at home. We also dive into how she is now teaching other women to build their own mother’s helper businesses through simple, practical systems and guidance.

In the second half of the episode, we shift into a powerful conversation around entrepreneurship and ADHD. Michele openly shares how she has learned to build a business that works with her brain instead of against it, including the systems, tools, and mindset shifts that have helped her succeed over the last eight years.

We also talk about:

→ Why modern motherhood feels heavier than ever
→ The growing need for “mother’s helpers” in today’s families
→ Building a flexible service-based business from scratch
→ Why traditional business advice does not always work for ADHD entrepreneurs
→ The importance of outsourcing and asking for help
→ Simple systems that reduce overwhelm and create consistency
→ Creating routines that support your energy instead of perfection
→ Why “good enough” is sometimes the key to moving forward

Connect with Michele:

Instagram: Mom Sidekick - www.instagram.com/mom_sidekick
Podcast: The MOM Sidekick Podcast

This episode is such an honest reminder that support is not a luxury - it is often the thing that allows families, businesses, and women themselves to thrive.