How to Get Started with Instagram Reels (and Why They’re a Game-Changer for Your Social Selling Business)

If you’re in the social selling world and still on the fence about using Instagram Reels, it’s time to jump in.

Reels aren’t just trendy—they’re powerful tools for visibility, connection, and sales. Whether you’re selling skincare, wellness products, or anything in between, reels can amplify your brand and help you build trust at scale.

Let’s break down exactly why reels matter and how to get started—even if you’ve never hit “record” before.

Why Reels Are Important for Social Sellers

1. Instagram Prioritizes Reels in the Algorithm
Instagram wants you to use Reels. They’re the best way to get in front of people who don’t already follow you. More visibility = more potential customers.

2. Reels Build Connection Fast
Video gives people a chance to see your face, hear your voice, and feel your energy. In social selling, people buy from people they trust—and nothing builds trust like video.

3. They’re Short, Sweet, and Sell Without Feeling Salesy
You don’t need to be “salesy” to sell. With reels, you can share tips, transformations, behind-the-scenes moments, or your favourite products in a way that feels real and relatable.

4. Reels Drive Traffic to Your Offers
Every Reel is an opportunity to drive viewers to your profile, your link in bio, or your DMs—turning a 30-second video into a conversion.

5. Reels Build Your Audience

Instagram pushes out your reels to NEW people before showing them to your current audience. This gives you an opportunity to grow your audience if they relate to your reel.

How to Get Started with Reels (Even If You’re Brand New)

Step 1: Start Watching
Spend 15 minutes scrolling through Reels in your niche. What hooks your attention? What formats feel doable? Save ones you like for inspiration.

Step 2: Choose Your First Reel Idea
Here are a few beginner-friendly ideas:

• “3 things that helps me [insert problem you solved with your products]”

  • 3 Things that Helped Me Clear Up My Adult Acne

• “How I [thing you're teaching people to do, highlighting your products]”

  • Ie. How I wash my windows every Saturday

• “Before and after” transformation

   

Step 3: Use a Simple Format
You don’t need fancy editing tools. Use the Instagram app itself. Add text overlays, music, and keep it under 30 seconds to start.

Step 4: Add a Strong Hook in the First 3 Seconds
Reels autoplay. So if you don’t grab attention fast, people scroll past. Use bold text or movement right away—think “Watch this if…” or “I couldn't believe this happened when ...” (Want hook ideas? Scroll down to the bottom for my free pdf)

Step 5: Be Consistent
The algorithm rewards frequency. Aim for 2–3 Reels a week as a starting point. They don’t all need to go viral—just keep showing up.

Bonus Tips for Social Sellers

✅ Always include a call to action in your caption or on-screen text (e.g. “Follow for more biz tips” or “DM me to get started”).
✅ Use trending audio when it fits your message—it boosts your reach.
✅ Don’t overthink it—your messy, imperfect reel can still convert. Your audience doesn’t want polished, they want real.

✅ Record B-Roll Video throughout your days, so that you always have video you can pull from your camera roll when needed

Final Thoughts

If you're building a business on social media, reels are very helpful. They’re your fast track to more eyes on your brand, more trust with your audience, and ultimately—more sales.

Start small. Stay consistent. And remember: your people are waiting to see you.

💌 Ready to create your own Digital Product?

Grab This Freebie:
📥 Instagram Hooks for Social Sellers — sure to get your creative juices flowing.
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Or This Quick Resource:

📥 621 Reel Templates for Social Sellers — customize and use on repeat for easy everyday reels.
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