She didn’t just build a brand, she is building a movement with Sandra Lisi

Some women build businesses …and some women build rooms that change other women’s businesses. And today we’re talking to someone who is doing both.

In this episode, I’m sitting down with Sandra Lisi, the founder behind The Azzura Collection and the community ‘She Means Business’, to talk about what it really looks like to build multiple layers of a business… without waiting for perfect.

Sandra brings over 30 years of corporate leadership experience into everything she’s building today, from a European-inspired jewelry brand to a growing community of women entrepreneurs across Canada.

What started as a love for Italy and accessories turned into The Azzura Collection - a curated, affordable jewelry brand designed to make women feel like they’re living their everyday lives with a touch of European luxury.

But this conversation goes far beyond product.

We talk about how Sandra built a thriving women’s networking community from scratch, why she believes you don’t have to be “just one thing,” and how she’s stepping into a new chapter of her life by going all-in on what she’s truly meant to build.

If you’ve ever felt pulled in multiple directions, unsure where to start, or like you’re waiting for the “right time”… this episode will give you the clarity and push you need to move forward.

Key Takeaways:

→ You don’t have to be just one thing - you can build multiple aligned paths
→ Stop waiting for perfect - momentum comes from action
→ Community is one of the most powerful growth strategies in business
→ If you have multiple ideas, pick your top 3 and prioritize them
→ Identify the problem your business solves before anything else
→ Outsourcing can unlock your next level of growth
→ There is a difference between a hobby and a business - and clarity matters
→ The most successful women are willing to do things imperfectly

Connect with Sandra:

Follow along and support Azzura Collection and She Means Business:

The Azzura Collection:

 www.instagram.com/the.azzura.collection
www.theazzuracollection.ca 

Sandra in the City:

www.instagram.com/sandrainthesity_thecoach 

Sandra is building more than a brand - she’s creating spaces where women can connect, collaborate, and grow together. Follow along to be a part of it.