5 Ways to Work Your Social Selling Business This Summer (Without Missing a Moment)

Let’s be honest — summer hits different when you’re a mom. Your calendar fills up, the kids are home, and it can feel like your business needs to be pushed to the side.

But here’s the truth: your business can grow this summer — even with fewer hours and more distractions.

The key? Working smarter, not harder.

Here are 5 practical ways to stay consistent and grow your social selling business all summer long — without sacrificing the fun, freedom, or family time.

1. Batch Content During Quiet Moments

Summer schedules are unpredictable, but your content doesn’t have to be. Use quiet pockets of time (think nap time, early mornings, or after-bedtime) to batch-create content for the week ahead.

• Write out 5 Instagram captions at once

• Record a few short-form videos (Reels, TikToks, etc.) in one session

• Schedule posts right inside the various apps

✅ Pro tip: Create a weekly content theme to take the guesswork out of what to post!

2. Take Your Business With You

You are not chained to your desk to run a successful business. Your phone is your office this summer.

• Send voice notes while walking the dog

• Reply to DMs from the sidelines at soccer practice

• Upload a Story from wherever you are, enjoying whatever you're doing

• Place orders from the dock

Your business can come with you — and when it fits your life, you’re more likely to stay consistent.

3. Stay Visible with Simple Daily Stories

Stories are your best friend in summer. They’re quick, low-pressure, and perfect for behind-the-scenes updates.

Use this easy framework:

• Morning: What you’re doing today (coffee + goals)

• Midday: A product you’re using or loving

• Evening: A win, a life moment, or a business reflection

Even if you don’t post on your feed every day, 3 Story check-ins keep your audience engaged.

4. Create Weekly Summer Promos

Summer gives you the perfect excuse to have fun with themed content and promos. Create simple weekly deals or spotlight offers that tie into the season.

Here are some ideas:

• “Must Have Monday” – a quick flash sale or bundle

• “Sunshine Steals” – your fave products under $40

• “Weekend Vibes” – a Sunday night sneak peek of what’s coming

🎉 It adds excitement and gives your audience a reason to keep watching your content all week long.

5. Focus on Building Your Brand, Not Just on Getting Sales

Summer is the perfect time to lean into personal branding. People connect with people — especially when they have a front row seat to your life.

So in between your product posts, make time to share:

• Your summer routines or family adventures

• Why you started your business

• What your business is allowing you to do this summer

You’re building a brand that lasts — not just chasing quick sales. Let your audience fall in love with you. Let them see behind the scenes of everything. Why you do what you do, what you value most and what you're up to for fun.

Final Thoughts:

You don’t need more hours — you need a strategy that fits your season.
This summer, work your business in a way that honors your life, your energy, and your priorities.

The women who stay consistent now? They’ll be the ones soaring come September.
You've got this. 👏

💌 Want help rocking your Summer?

Grab This Freebie:
📥 Download my Social Media Planner — get yourself organized and ahead of the game.
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Or This Quick Resource:

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🚀 Want to Go Faster?

Check Out My Signature Program:
🔥The Level Up Academy— Where I help women build social selling businesses in less than 1 hour/day.

✨ What's inside:

• Building a Personal Brand
• Social Media Strategy
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• Sales Strategies
• Building and Leading a Team
• And NEW - How to Build a Digital Product all your own!

💬 Let’s Stay Connected

📱 Follow me on Instagram for daily tips & resources → @theloriervin
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📝 Learn to work smarter, not harder → I'm ready!

☀️ Ready to work less, but grow more? Let’s do it together.