5 Simple Tips to Get Started on Instagram for Social Sellers

If you're a woman in social selling, there's a good chance you’ve heard how powerful Instagram can be for building your brand and growing your business. But getting started can feel overwhelming — especially if you’re juggling work, family, and everything in between.

The good news? You don’t need to be a tech wizard or spend hours a day online to make Instagram work for you. Whether you're brand new to the platform or starting fresh with intention, these five tips will help you set a solid foundation and start showing up with confidence.

1. Switch to a Creator Account

If you’re using Instagram to grow your social selling business, a Creator account is a must. It gives you access to advanced analytics, lets you categorize your profile (like "Entrepreneur" or "Coach"), and allows for more music options in Reels.

Most importantly, a Creator account helps Instagram understand who you are and who you’re trying to reach — so it can push your content to the right audience.

To switch:
Go to your Instagram Settings → Account → Switch account type → Creator.

Pro Tip: Make sure your account is public. This allows potential followers (and future customers) to see your content and get to know you.

 

2. Attach Your Instagram to Your Personal Facebook Profile

This is a powerful move that many overlook! By connecting your Instagram Creator account to your personal Facebook profile (not just a business page), Instagram can better verify your identity and help distribute your content more effectively.

Plus, your Instagram posts and stories can show up in more places, hello killing 2 birds with 1 stone! Let's work smarter my friends.

3. Optimize Your Bio for Clarity + Connection

Think of your Instagram bio like a mini elevator pitch. It should clearly state:

• Who you help

• What you help them with

• A simple call-to-action (like “DM me ‘START’ for free resource!” or “Grab my free meal plan below👇”)

Example:
I help women over 50 feel good in their own skin, by customizing a skincare routine for their individual needs.
Start by taking my quiz!: [insert link to a google doc]

Pro Tip: You want someone to know, just by reading your bio if your account is FOR THEM! What will they get from it?

 

4. Create a Content Plan That Feels Sustainable

Consistency builds trust, but consistency doesn't mean daily. Start with a plan you can actually stick to — like 3 posts a week and a couple of Stories each day. Show your face, share your story, highlight your products, and educate your audience.

Focus on building a personal brand rather than pushing sales. That’s what will make people want to buy from you.

Need post ideas? Think:

• “Why I started this business”

• “How this product changed my life”

• Behind-the-scenes looks at your daily routine

• Posts that can educate and help your ideal customer with something they are struggling with

5. Lean Into Reels & Carousels

Reels are Instagram’s favourite content type right now. They get more reach and visibility than almost anything else — especially for small accounts. You don’t have to dance or lip sync (unless you want to). Start with simple voiceovers, product demos, tips, or “day in the life” clips.

Next up - carousels are a great way to have more educational posts. And the bonus with carousels is that they keep people ON your content longer because they are scrolling through them.

Start small and build your confidence. Remember: done is better than perfect.

Final Thought:

Instagram doesn’t need to be complicated. The key is to set up your profile with intention, share content that helps your audience, and stay consistent in a way that works for you. You’ve already got the heart and the hustle — now it’s time to show the world what you’re building.

💌 Want to take a quick audit of your Instagram account?

*this also works as a great 'to do' list for getting set up!

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📥 20 Minute Checklist for Instagram — sure to get you organized and focused.
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✨ What's inside:

• Building a Personal Brand
• Social Media Strategy
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• Sales Strategies
• Building and Leading a Team
• And NEW - How to Build a Digital Product all your own!

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